Times Groups’ 4th edition of Print of Power had centered around “The Mask” in light of the Covid-19 pandemic. The objective was to shift the mentality from “I need to protect myself with a mask” to “I need to protect the world with my mask.”
We were tasked to create a campaign that highlights the importance of masks during Covid-19. The campaign’s purpose was to encourage people to keep their masks on.
Our creatives featured the Nazi leader - Adolf Hitler, Former President of the Soviet Union - Joseph Stalin, and the former military dictator & President of Uganda - Idi Amin, all wearing a mask with a copy that warns against a mass massacre. Signifying the importance of keeping a mask on at all times.