Common Questions
Branding FAQs
How much does branding cost in Gurgaon?
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Cost depends on scope. A logo and basic identity for an early-stage business sits at the lower end, while a full programme — research, naming, complete identity system, and guidelines — is a considerably larger engagement. We scope and quote each project individually after a discovery call, so you are paying for the work you actually need rather than a fixed package with filler in it.
How long does a branding project take?
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A focused identity project typically runs four to six weeks. A full branding programme including research, naming, and guidelines usually takes eight to twelve weeks. The single biggest variable is feedback speed on your side — projects with a clear decision-maker move considerably faster than those routed through a large committee.
What is the difference between a logo and a brand identity?
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A logo is one asset. A brand identity is the entire system it lives inside — colour palette, typography, imagery style, iconography, layout rules, and the guidelines governing how they combine. A logo alone gives you a mark; an identity gives your team the ability to produce consistent, on-brand material without a designer present for every decision.
Do I need a rebrand or just a refresh?
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If your business has fundamentally changed what it does or who it serves, that is a rebrand. If the business is sound but the identity looks dated or has become inconsistent across touchpoints, a refresh is usually sufficient and far less disruptive. We run a brand audit before recommending either, and we will tell you if you do not need the more expensive option.
Do you work with startups and small businesses?
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Yes. A meaningful share of our branding work is for early-stage businesses building their first identity. Scope is matched to your stage — a startup preparing to launch needs a different engagement from a fifteen-year-old company repositioning itself, and we price accordingly.
Will I own the rights to my brand assets?
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Yes. On final payment, full ownership of the approved brand assets transfers to you, along with editable source files and export formats for print and digital use. You are never locked into us to make future changes.
Can you handle marketing after the branding is finished?
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That is the main reason clients come to us rather than a standalone design studio. Thumbpin also delivers digital marketing, SEO, performance marketing, social media, web design, and video production — so the brand strategy carries directly into execution instead of being reinterpreted by an agency that was not in the room when it was written.
Which locations do you take branding clients in?
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We work with clients across Gurgaon, Delhi NCR, and the rest of India. Discovery sessions, presentations, and reviews run just as effectively remotely, and we travel for on-site work where a project genuinely warrants it.
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