Events & Live

Activations, launches, conferences and live shows — planned, built and run on the ground.

Event Formats

360°

Concept To Teardown

Years Experience

The One Channel People Stand Inside

Every other channel competes for a few seconds of half-attention on a phone. An event gets people in a room, with their attention already given — which is why it is the most expensive thing you will do and the most wasteful to do badly. We plan events as brand work rather than logistics: the idea first, then the build, the run sheet, and the content that keeps it working long after everyone has gone home.

Brand Activations

On-ground campaigns that put the brand in front of people where they already are — malls, campuses, markets, societies and public spaces.

An activation earns attention rather than buying it, which means the idea has to be worth stopping for. We design the concept, build the setup, brief and train the staff who represent you, and plan the mechanic that captures something usable — a sample redeemed, a number collected, a post shared. Footfall on its own is not a result, so we agree what counts before we build anything.

Corporate Events & Conferences

Annual days, town halls, dealer meets, awards nights and conferences — run to a schedule, with your brand holding the room together.

Stage design, AV, run sheet, speaker coordination, registration, hospitality and signage, treated as one brief rather than farmed out to unrelated suppliers. The design language carries through from the invite to the backdrop to the stage graphics, and someone owns the clock — because the difference between a good corporate event and a long one is usually whether anybody was managing the schedule.

Product Launches

Building a moment worth covering — the reveal, the room, the press and the content that outlives the evening.

A launch has to work for three audiences at once: the people in the room, the media covering it, and everyone who will only ever see it as a thirty-second clip. We design for all three, which changes decisions about staging, lighting and sequencing. The content plan is built alongside the run sheet rather than after it, so the footage exists and is usable.

Exhibitions & Stall Design

Stands that get noticed on a crowded floor and are built to survive being assembled and dismantled repeatedly.

Design, fabrication, installation and teardown, with attention to the things that decide whether a stand works: sightlines from the aisle, where conversations can actually happen, how the graphics read at ten metres versus one. For brands doing a circuit of shows we build modular so the same investment travels rather than being scrapped after one event.

Live Shows & Production

Concerts, performances and live formats — artist coordination, technical production, permissions and crowd flow.

The visible half is staging, sound, lighting and the show itself. The half that decides whether it goes well is the rest: licences and permissions, vendor scheduling, crowd movement, contingency for weather and for the thing nobody planned for. We are on ground from setup through teardown with one point of contact, so problems get absorbed rather than escalated to you mid-event.

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People will forget what you said.
They will never forget how you made them feel.

Common Questions

Events & Live FAQs

What kinds of events do you handle?

Brand activations and on-ground campaigns, corporate events and conferences, product launches, exhibitions and stall builds, and live shows. The common thread is that they are marketing events rather than social ones — there is a brand objective attached, and the format is chosen to serve it rather than picked first and justified later.

Do you handle the creative as well as the logistics?

Both, and that is the point of coming to an agency rather than an event contractor. The idea, the design language, the stage and stall build, the collateral and the post-event content all come from the same team — so the event looks like the rest of your brand instead of like a venue's default setup with your logo added at the end.

How far in advance should we start planning?

Six to eight weeks for a straightforward activation, and three months or more for a conference or anything involving custom fabrication, artist bookings or multi-city rollout. Venue availability and permissions are usually the constraint rather than the creative. Shorter timelines are possible, but they cost more and narrow your options — rush fabrication and last-minute venues are both priced accordingly.

Do you manage vendors, permissions and licences?

Yes. Venue negotiation, fabrication, AV, staffing, catering coordination, and the permissions and licences an event legally needs — including sound and public-gathering clearances where they apply. Working with vendors we have used before matters more than it sounds: on event day the difference between a good supplier and a cheap one is whether problems get solved quietly or become your problem.

Can you run events outside Gurgaon and Delhi NCR?

Yes. NCR is where we are most efficient because the vendor network is local, but we produce events in other cities and handle multi-city rollouts where a campaign needs the same execution repeated consistently. We are upfront about the additional travel and logistics cost rather than burying it in the estimate.

How is an event budget usually structured?

Roughly: venue, production and fabrication, AV and technical, staffing, and creative. Production is almost always the largest line and the one most affected by timeline. We give you the split rather than a single number, so when something has to be cut you can see what you are trading away instead of just approving a smaller total.

Do you capture content at the event?

Yes, and we plan it in from the start rather than sending a photographer on the day. An event lasts a few hours; the footage and photographs from it feed your social channels for months, so the shot list is built alongside the run sheet and moments are staged to be capturable rather than hoping something usable happens.

What happens on the day itself?

Our team is on ground from setup through teardown, running to a schedule agreed with you in advance, with a single point of contact so you are not fielding calls from six vendors. Something always deviates from plan — a delivery is late, a speaker moves, the weather turns — and the job is to absorb that without it reaching your guests or your leadership.

Plan. Build. Run.

Moments Worth Showing Up For

An event is a few hours that costs more than a quarter of media. What makes it worth it is everything around the few hours — the idea people remember, the build that looks like your brand, and the footage that keeps earning attention long after the room has emptied.

Brand

Your Stry

We are creatively strategic and strategically creative. We follow a research-based strategy to create memorable brand identities.

Advertising is the aftertaste of a good story. So, Thumbpin weaves a unique tale for your brand punched together with design and production.

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