Common Questions
Social Media Management FAQs
What is the difference between social media management and social media marketing?
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Management is the ongoing running of your channels — planning the calendar, producing content, publishing, replying to comments and DMs, and reporting on what happened. Marketing usually means the paid layer on top: ad budgets, targeting and campaign optimisation. We do both, but they are separate engagements, and confusing the two is how brands end up paying for ads pointing at an account nobody is maintaining.
Which platforms do you manage?
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Instagram and Facebook for most consumer brands, LinkedIn where the audience is B2B, and X where the category has a real conversation happening. Short-form video — Reels and YouTube Shorts — runs across whichever of those apply. We would rather run three channels properly than seven badly, so part of the first month is deciding which ones actually deserve your time.
How much content do you produce each month?
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It depends on the channels and the format mix, and we set it during planning rather than selling a fixed number. A typical retainer covers a monthly calendar of static posts, carousels and reels, plus stories through the month. Volume matters far less than consistency — an account that posts eight considered things a month beats one that posts twenty forgettable ones and then goes quiet.
Do you handle replying to comments and DMs?
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Yes, community management sits inside the retainer rather than being an add-on. Someone asking about price under a post is a lead, and leaving it unanswered for three days is the most common way brands waste the reach they just paid for. We agree response guidelines with you up front, and escalate anything sensitive rather than improvising.
Do you shoot reels and video, or only edit?
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Both. We run shoot days for reels and short-form video, and we also work with footage you already have — product clips, event coverage, founder pieces. Short-form is where organic reach still exists on Instagram, so it is treated as a core part of the calendar rather than something added when there is budget left over.
How do you report on results?
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A monthly report covering reach, engagement, follower growth, saves and shares, and — where the tracking allows — the enquiries and website traffic that came from social. We are explicit about what the platforms can and cannot attribute. Follower count on its own is the easiest number to make look good and the least useful, so it is never the headline.
What do you need from us to get started?
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Access to your accounts, whatever brand assets and past content exist, and one person on your side who can approve the calendar without a committee. The last one matters more than people expect — most social delays are approval delays, not production delays. Onboarding usually takes two weeks before the first calendar goes live.
Is there a minimum commitment?
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We work on retainers of three months minimum, because social does not produce anything meaningful in four weeks. The first month is largely setup, testing formats and finding out what your audience responds to; the results that justify the spend generally show up in months two and three.
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