Digital Marketing

It depends on which channels you need and how competitive your category is. A focused engagement on one or two channels sits well below a full-funnel programme running SEO, paid search, paid social and content together. Media spend is separate from our fee, and we are explicit about which is which so you always know what buys reach and what buys work.

Paid channels can produce measurable traffic and leads within days of launch, though the first few weeks are largely learning and optimisation. SEO is slower by nature — typically three to six months before meaningful movement, longer in competitive categories. Social and content build gradually but compound. We set the expected timeline per channel before anything starts.

Fewer than most agencies will tell you. The right mix depends on where your buyers already spend attention, your margin per sale, and how considered the purchase is. A high-ticket B2B service and an impulse-buy consumer product need almost opposite plans. We decide this from research rather than defaulting to whichever platform is fashionable.

Yes, and that is the point of using us rather than a media-only agency. The same team that plans the channel strategy briefs the design and video work, so what runs is what was intended. Creative quality is usually a bigger lever on performance than bid tuning, and separating the two is where most campaigns lose their edge.

Against the measures agreed before launch, not whichever metric happened to look good that month. Depending on the objective that could be cost per qualified lead, return on ad spend, organic visibility, or contribution by channel. You get a regular review with the numbers, what we changed, and what we are changing next.

Yes. Smaller budgets need tighter targeting, not lower standards — the cost of pointing a modest budget at the wrong audience is proportionally higher. Scope is matched to your stage rather than pushed into a fixed retainer that does not fit.

Regularly. We start with an audit of the existing account structure, tracking, and historical performance before changing anything, because inherited accounts often contain useful learning alongside the problems. You keep ownership of your ad accounts and analytics throughout.

We work with clients across Gurgaon, Delhi NCR, and the rest of India. Reviews, reporting, and strategy sessions run effectively remotely, and we travel for on-site work where a project genuinely warrants it.